# Flipping the SEO Funnel, Lead Magnets, and the Power of Podcasting with Steven Schneider
Episode of Studying Law Around the World, hosted by Claudio Klaus.
Published: Tue, 07 Apr 2026 10:41:00 GMT
Duration: 00:13:44
## Summary
This week on Studying Law Around the World, I sat down with Steven Schneider to discuss exactly how to fix this structural flaw. Steven is the CEO of TrioSEO and previously scaled a portfolio of websites to $1.4 million in annual revenue purely through search engine optimization.He explained that the most successful firms do not just attract traffic. They build systems that capture demand. Instead of forcing a contact form on a visitor, they offer search driven lead magnets like child support calculators or personal injury settlement estimators. These low friction interactive tools answer a client's immediate question while pre-qualifying them as a lead in the background.
## Listen
- Episode link: https://podcasters.spotify.com/pod/show/studyinglawaroundtheworld/episodes/Flipping-the-SEO-Funnel--Lead-Magnets--and-the-Power-of-Podcasting-with-Steven-Schneider-e3hhj22
- Audio: https://anchor.fm/s/38a26d44/podcast/play/118065666/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-7%2F421551377-44100-2-a5629d27a997.m4a
- Spotify: https://open.spotify.com/show/34QvO0swkWx4XtNxlItXWe
- Apple Podcasts: https://podcasts.apple.com/ca/podcast/studying-law-around-the-world/id1547616885
Show page: https://claudioklaus.com/podcast
Canonical: https://claudioklaus.com/podcast/episodes/flipping-the-seo-funnel-lead-magnets-and-the-power-of-podcasting-with-steven-sch.md